Public Relations

Public Relations

Lauded by industry leader, well-known as one of the "Top Women in PR," Sissy DeMaria-Koehne, Cultivate is a lifestyle public relations agency that offers clients an integrated, disciplined and strategic approach to the ever changing public relations business. Cultivate Integrated Communications specializes in the real estate, automotive, luxury retail, wealth management, and hospitality industries.

The PR industry, like advertising and media before it, is undergoing disruption. Social Media is the new Public Relations and Public Relations is the new Social Media. We are breaking the mold and creating a new fresh, energetic and data + creative lifestyle agency that blends both of those best practices.

Crisis Management

Safeguarding our clients’ image is the foundation of everything we do at Cultivate PR. Our mission is not to merely cultivate and elevate hard-won reputations – but defend their legitimacy and integrity in both good times and bad. Which is why at Cultivate, we’ve learned to always expect the unexpected – particularly when it comes to Crisis Management. 

No matter the size of the client — or scope of the crisis — our nimble, solutions-oriented approach prioritizes clarity, consensus and containment. We believe in messaging that is direct and succinct, providing a clear pathway to managing challenges — and finding the best way out of them. We tackle crises head on and unreservedly, leveraging decades of media fluency to devise and deliver the most effective responses possible. Having successfully navigated crises in industries ranging from real estate to law to travel, Cultivate possesses the instincts and expertise required to balance the legal, financial and operational elements of every imaginable situation.  

Cultivate has a robust track record of working with companies at every stage of crisis situations. Armed with equal doses of strategy and sensitivity, we’ve advised clients including the world’s most exclusive private island community following its fatal 2020 ferry accident, major construction firms dealing with jobsite injuries, real estate developers facing NIMBY-styled battles with neighbors.  We’ve helped law firms manage break ups and overcome a tragic and sudden death of a partner. Working with the major cruise lines we succeeded in thwarting plans by David Beckham and partners to develop a new stadium at the Port of Miami — and most recently, we represented the buyer of Surfside’s Champlain Towers site, who faced resistance from family members impacted by the condominium’s fatal 2021 collapse. 

Cultivate knows that crises don’t begin and end with the business day — they create and follow news cycles of their own. We continually monitor both legacy and digital media to determine how a client’s story is shaped and their narratives communicated. We are rigorously hands-on, preparing clients for interviews and face-to-face encounters with lawyers, media and other essential stakeholders. Cultivate intuitively understands that trust is a company’s most valuable asset – and that even if tarnished, can still be regained via expert advice and precise execution.

A crisis is always a challenge, but also an opportunity: For companies to reshape their image, refine their messaging and redefine their mission. And Cultivate is there for every step of this process.  As both a public relations and digital marketing firm, we recognize the value of data, the role of intelligence gathering and the importance of metrics. We believe in facts and figures as much as feelings and emotions. 

Crises are periods of fraught intensity that require consistency and clear-mindedness. Attack or appease? Directly engage or quietly step back? Embrace the news or avoid it? Every opportunity should be explored and considered – innovation and entrepreneurial thinking can directly lead to the most optimal and enduring outcomes. Ultimately, each client is unique – each crisis a puzzle in need of their own solutions and story-telling. 

Whether a small private start-up or large public corporation, Cultivate ensures those stories are told with integrity and intention. We don’t merely manage crises, we steer our clients through them.

Strategic Partnerships

We create great partnerships and leverage them well with our clients. A strategic partnership can be incredibly powerful. Cultivate PR is well versed in identifying the strengths of various organizations and forming positive and beneficial relationships between them.

Cultivate PR created a strategic partnership for Fisher Island by bringing Bentley Motors, Graff, VistaJet and Azimut Benetti Group together to commemorate the island’s rich history.